How Mercedes-Benz vehicle data makes streets safer
Using vehicle data, the jointly developed "Mercedes-Benz Road Safety Dashboard" identifies higher risk locations in cities prior to an accident taking place.
Traffic safety is the central challenge of modern cities: With the so-called "Vision Zero” cities want to reduce the number of traffic fatalities to zero. Since 2019 the Urban Mobility Solutions (UMS) division, Transport of London and the project team of Mercedes-Benz Management Consulting have been closely collaborating on an intelligent algorithm that analyses potential collision spots at an exact GPS location in London.
Currently cities and authorities use information about historic collisions to understand road safety and identify risks on their roads. However, this always requires that there have already been serious incidents there. The Road Safety Dashboard identifies risky hot spots before another accident happens. The tool is based on individual anonymized alerts from the driver assistance systems, which are offered in almost all Mercedes-Benz model series. The vehicle data is enriched with additional data from the city, for example existing traffic infrastructure, vehicle, cyclist and pedestrian history as well as collision history. If there is an accumulation of these interventions in a certain traffic area, the Road Safety Dashboard shows where action should be taken. The focus is primarily on the most vulnerable road users: pedestrians and cyclists. In the pilot version and cooperation with Transport of London, risky situations in zones around schools, nurseries and universities are prioritized.
Data protection has top priority: only if the driver has given his consent to the processing of driver assistance data via the "Mercedes me" app, these warnings or autonomous braking interventions are sent from the vehicle to the Mercedes-Benz Cloud and processed there in an anonymized form.
Further features can be integrated into the Road Safety Dashboard, such as measuring traffic volume or warning of slippery roads. Following the successful deployment in London, corresponding projects are underway in several large and medium-sized European cities.
"We accompanied our client from the first idea to the pilot of the Road Safety Dashboard", says David Bernhard, Project Lead at MBMC. "We analyzed the market, identified promising use cases and reviewed the available internal and external data, as well as the legally compliant use of it. In order to develop the product in a customer-oriented manner, our team was able to win Transport for London as a project partner. Together we developed a first prototype. Concurrent with the product development, we also worked on the client's long-term business model and further portfolio strategy."