What is the best battery strategy for Mercedes-Benz?
The countless demands on future batteries allow for many possible directions for companies to go into. The MBMC project team helped the R&D department to prioritize the right questions and define a clear cross-functional vision.
In the changing world of mobility, all signs point to electrification and thus complex decisions about batteries regarding cell chemistry and technology, standardization, partnerships, production and recycling need to be made.
For six months the MBMC project team joined forces with the R&D strategy team to develop and align on a strategic roadmap. The consultants delved into the multitude of battery possibilities, analyzed competitors, selected the most important points of discussion and prepared them in a way that is understandable for the various decision-makers:
- What requirements do future batteries have in terms of range and performance?
- What level of standardization is needed (modular vs. low complexity?)
- Shall Mercedes produce batteries externally or internally and how can they be produced sustainably?
The prioritized options were examined and defined in close collaboration with cross-functional experts. To ensure that Mercedes has access to the most up-to-date technologies, an additional focus lied on potential partnerships. The team helped with the screening of potential technology cooperation partners, e.g. with ProLogium, a leading company in solid-state batteries, or battery cell manufacturer Automotive Cells Company (ACC). With these two partners Mercedes-Benz could push ahead its research and development activities, fostering further leaps in battery technology.
At the end of the project, the MBMC project team supported in positioning and reviewing the key statements for the public communication of the jointly developed strategy. A highlight was surely the announcement that Mercedes-Benz plans to go all-electric by 2030 wherever market conditions allow.
„The consulting team helped us very well to structure and focus specific topics as well as bringing them to a decision”, resumes Andreas Friedrich, Vice President Development eDrive.